What we've been working on lately. Worth the wait 🔥
The one thing we changed that moved the needle.
Sometimes the best content is just showing up honestly.
Engagement rate > raw impressions. Every time.
The moments between the moments are where the real content lives.
The conversation in our community this week that we couldn't stop thinking about.
This week we hit a milestone we've been working toward for a long time.
We need to talk about this trend
The moments between the moments are where the real content lives.
New drop. Link in bio.
Consistency > perfection. Every single time. ✨
What no one tells you about building consistency
Thinking out loud about where short-form is headed in the next 18 months.
From idea to publish: our full workflow in real time
Behind every polished piece of content is a story that didn't make it.
New drop. Link in bio.
This one took longer than expected. But it was worth it.
Real talk: the posts that do the least effort sometimes do the most numbers.
The behind the scenes nobody asked for but here we are
Thread: Everything I learned about audience growth this year 🧵
Answering the question everyone keeps asking
Engagement rate > raw impressions. Every time.
This flopped and we're talking about it
Three lessons from our best-performing content this quarter.
Behind every polished piece of content is a story that didn't make it.
The best content doesn't come from having the most resources. It comes from being the most intentional.
Sneak peek of what's coming this week
Deep dive: the algorithm changes nobody is talking about
This is your reminder it's happening tomorrow
The editing mistake we made for two years straight
Platform algorithms are just a mirror. They show you what people already want.
We tried posting every day for 30 days. Here's what happened.
A few honest thoughts on where the media landscape is going.
The hardest part of content isn't making it. It's knowing when to stop.
Rating our most controversial takes (from the comments) 👀
Day in the life — unfiltered version
Hot take incoming 🌶️
Engagement rate > raw impressions. Every time.
Rating our most controversial takes (from the comments) 👀
The one thing we changed that moved the needle.
We almost didn't share this one
Behind the scenes: What actually goes into a full production day
Here's a look at what our team has been up to. Proud of everyone involved.
Behind the scenes today 👀
We need to talk about this trend
Hot take: most viral content strategies are just luck dressed up as systems.
Thinking out loud about where short-form is headed in the next 18 months.
We almost didn't share this one
Grateful for this community. Here's a quick update on where things are headed.
The creator who ships consistently beats the one who ships perfectly.
The behind the scenes nobody asked for but here we are