Ads — Metadata

The strategic intent of the campaign.

The internal team or brand division responsible for this campaign.

The marketing calendar period this campaign belongs to.

Brand sponsor associated with this campaign, if applicable.

The production style of the ad creative.

The opening technique used to capture attention in the first 3 seconds.

Whether on-screen talent or a creator appears in the creative.

How prominently the sponsor brand is featured in the creative.

The primary call to action used in the creative.

The audience relationship stage being targeted.

The platform surface where the ad is served.