Ads Benchmarks

Weighted performance averages by platform — across all connected ad accounts

YouTube

15 campaigns29.5M impressions$354K spend

CPM

$12.00

CTR

0.41%

Completion (Views)

68.9%

Completion (Plays)

47.8%

Video Funnel (Views-Based)

92%
25%
81%
50%
72%
75%
69%
Comp

Meta

15 campaigns36.8M impressions$231K spend

CPM

$6.28

CTR

0.80%

Completion (Views)

62.0%

Completion (Plays)

44.9%

Video Funnel (Views-Based)

90%
25%
78%
50%
65%
75%
62%
Comp

TikTok

12 campaigns37.9M impressions$137K spend

CPM

$3.61

CTR

1.68%

Completion (Views)

75.3%

Completion (Plays)

62.2%

Video Funnel (Views-Based)

94%
25%
87%
50%
78%
75%
75%
Comp

X

8 campaigns5.5M impressions$47K spend

CPM

$8.62

CTR

0.46%

Completion (Views)

51.5%

Completion (Plays)

29.7%

Video Funnel (Views-Based)

86%
25%
70%
50%
56%
75%
52%
Comp

Snapchat

8 campaigns14.7M impressions$74K spend

CPM

$5.06

CTR

0.72%

Completion (Views)

65.0%

Completion (Plays)

45.5%

Video Funnel (Views-Based)

91%
25%
80%
50%
68%
75%
65%
Comp